This means you cannot always be sure that you are eating what you’ve paid for. In the United States there is clear criteria for certification, but these criteria only reference the appearance (colour) of the cow rather than its actual breed. A McDonalds New Zealand advertisementĭue to perceived brand value some beef will be passed off as Angus. However, the merit of advertising premium minced beef is somewhat lost as it’s hard to know what has been ground up and shaped into your meat patty. McDonald’s has marketed it as premium beef in the United States, New Zealand, Australia, Canada representing it as a better quality and tastier type of beef. The ‘Angus’ breed brand has been heavily marketed, particularly by McDonald’s, the omnipresent steakhouses as well as a variety of regional interest groups. For some, the degree of marbling ( I’m looking at the USDA here) along with the age of the cow is pretty much all that matters for a “prime” steak. Steak Eaters love Angus beef because it is fatty, tasty and likely to have a higher degree of marbling (this is where fat is dispersed through the red meat – usually like little white specs). In fact, it’s so common for Steakhouses and Butchers in the United States and the United Kingdom to be selling Angus beef that the last steak you had was very likely from an Angus cow.įarmers like the breed because it’s naturally muscular and matures faster resulting in a good meat yield. There isn’t a lot that’s unique about Angus beef. Coming to a cheeseburger or an Aberdeen Steakhouse near you What’s so special about Angus Beef? These restaurants all name themselves after or infer association with the British (Scottish) cow breed called the Aberdeen Angus. In reality, central London is full of these steakhouses drawing in the tourist hoards and parting them from their money. My mistake was to think there was something unique about that restaurant and Angus beef. After a few drinks I saw the steakhouse and used it as a cue but still got completely lost. The first time I visited London, I used the red neon lights of the Aberdeen Angus Steakhouse as a visual cue around Soho.
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